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Before online gaming and betting became the established and lucrative industry it has become, GambitKing enlisted Jug's expertise to help identify the fledgling market, develop business strategies, create the brand, design and produce the product, and lead the international development team into the creation of GambitKing's premiere, first-of-its-kind skill gaming platform.

Roles:

Product Designer | Creative Director | Designer & Director of UI/UX

Team:

6

  • Gallery View

    Browse a collection of Jug's work for Unimech from a visual perspective. "Dynamic" means anything that involves motion or interaction. "Static" means any other image of pure static bliss.

    DYNAMIC
    STATIC

  • Details View

  • Process View

Work Pattern Left

THE CLIENT

GambitKing was a web-based gaming and entertainment company that designed and operated a website that enabled members to join a community where they could wager, or play for fun, against opponents in skill-based multiplayer games such as Chess, Checkers, Shuffleboard, and Billiards.

THE PROLOGUE

Jug was excited to be a part of this ambitious start-up. The opportunity to create a pioneering brand and platform that aimed to become synonymous with an industry still in its infancy was impossible to resist.
To create a brand and product of this magnitude under the limitations of budget, time, and information, a partner with Jug's comprehensive expertise would be required. Jug looked forward to leveraging and expanding every facet of his expertise to create the vanguard of a new market.

THE PROBLEM

Aside from a modest budget, the main problem came from GambitKing's greatest opportunity: the market didn't yet exist. There were limited primary data sources available to quantify strategy, and every data point had to be translated and analyzed using probability matrices. GambitKing needed Jug to go beyond traditional research and planning to create a brand and product that defined a new industry and attracted a new demographic.

THE OBJECTIVE

Jug's objective was to create a trustworthy entertainment brand and social gaming platform that would attract and retain tactile gaming aficionados, existing online gamers (casual, poker, etc.), and conscientious gamblers; generate a new market; develop a premier identity; utilize innovative technology; and make GambitKing synonymous with the online social gaming industry.

Not to be a tease... (kind of)...

Case Studies are time consuming efforts, but I've convinced Jeremy an important showcase for a product designers work. This puts me in a difficult position as promoting him properly requires reference to these larger projects without the ability to represent them entirely. Still, I've included what I can as they remain the largest contributors to his experience, deliver an informative credential, and are capable of generating further discussion.
If you want to learn more about any of Jug's locked projects, contact Jug; or, for a complete study that offers a comprehensive showcase of Jug's skills, take a look at the unlocked Unimech project; or browse through some of his smaller project archives in the Quick Quench section.

Other Work

Dive into some of Jug’s other work below. Including a link to the archive section, where you’ll find a deck of more project cards for your crisp enjoyment.

Unimech

Marketing, Communications & Technology Manager | +

MTS Group

Chief Designer | Director of UI/UX/PX

Ecosystem Logic

Chief Designer | Director of UI/UX/PX

ARCHIVES

Various (Graphic Designer | Art Director | +)
All Work

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Contact Jug